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The king of a sword for ten years: Adidas Tubular running shoes
In the sneaker world, the Adidas Tubular collection is a very special style. Or you can say that this is a design that is 20 years ahead.
Back in 1993, Adidas integrated the concept of car tires into the shock absorption system and launched an ambitious “Tubular Technology” to dominate the future. But the reality gave this German brand a very cruel lesson, and the "Tubular 93" that was struggling to create it was not bought at all!
For the next 20 years, almost no Sneakerhead will have any impression of the Tubular series until 2014 – this year, Adidas, who just lost the second title in the North American market, and faced several European fish brands in the European base camp. A strong invasion is an internal and external problem. Tubular, who has been in the snow for 20 years, is finally showing off at this moment.
Even after 20 years, Tubular Technology is still in the future, with a similar appearance to the contracted luxury shoes "Yeezy Boost".
With the perfect performance of Tubular , the brand is proud and proud, winning the most popular sneaker brand in 2015, and topping the industry. After that, the models were even out of control. Accompanied by "Yeezy Boost" has been fired to a pair of 20,000 yuan, and the "Tubular X", which is extremely similar, is called "small coconut".
The most noteworthy is the Tubular Nova series, which is loyal to the classics of 1993. Based on the "Tubular 93", the design of the upper and the midsole is enhanced to best reflect the 93 golden pedigree.
It can be said that the Tubular series of running shoes really achieved the "10 years of grinding a sword", and with its own excellent design, it finally ushered in its own spring after 20 years.